Log in Request a briefing →

Know how sponsorship attention impacts your business.

Trailmark correlates fan attention a partnership earns in the world with what happens inside your business and predicts how to maximize ROI.

Request a briefing → See the method
Correlation engine NFL · Week 3 · Live
Predict · Creator
Predicted media value
$4.21M+6.8%
Attention Score
71vs 50
Consideration lift
+6.3pts
Predictive · Real-time · Post-campaignIllustrative output. Not client data.

We are in the attention era of sponsorship.

Exposure isn't enough to win fan attention. Marketers must now earn attention and measure what they earn.

Attention evidence exists. But it sits in eight different systems. No single view. No correlation for what outcomes it drove.

Until now.

Prediction tells you what an asset is likely to return and how it will impact your funnel.

Audience intelligence tells you how fans are reacting.

Measurement explains activation impact on the organization and what to do next time for greater impact.

Trailmark is
sponsorship ROI intelligence.

One model. Three moments. Two worlds of data.

Everything Trailmark predicts is built the same way: read attention, value it on one methodology, correlate it with your business, learn from the result.

Forecast band vs delivered media value, successive campaignsIllustrative
1

How attention is read

Broadcast, earned media, social conversation, creator content and organic fan chatter, captured continuously across the properties you sponsor and the ones you are considering.

2

How it is valued

One methodology values every source on the same scale, so a jersey patch, a broadcast integration and a creator series compare honestly. The result is media value and an Attention Score, 0 to 100, benchmarked against property data, competitors and your own campaigns over time.

Predict · before you commitRead · while it runsProve · after it ends
3

How it is correlated to your business

External attention is matched against your own data to show impact on marketing funnel and how fan behavior was influenced.

External signals
  • Broadcast
  • Earned media
  • Social and creators
  • Organic fan chatter
Internal data
  • First-party fan data
  • Merchandise sales
  • Game attendance
  • Ticketing and loyalty
4

How it learns

Every proven campaign trains the next forecast. Bands tighten, benchmarks deepen, and the correlations between attention and outcomes become yours, not the industry average.

From a login to a build.

Start with the platform. Grow into a data layer. Or have us build what your organization is missing.

Self-serviceEnterprise · bespoke
Add-on feature
Platform

Core

Attention Score, property benchmarks, predictive ROI forecasting, Audience Intelligence, post-campaign reporting and Ask Trailmark.

Brand and agency teams that need defensible answers this week.

Enterprise · data layer

Enterprise

Core plus first-party data integration, agency intake on one methodology, and a read-only API into your BI stack.

Brands and properties running a portfolio across agencies and regions.

Bespoke · forward-deployed

Bespoke

Custom models trained on your history, your methodology encoded, integrations built for your stack.

Leagues, teams and brands with questions no product answers yet.

Add-on feature

Brand Impact

Always-on brand tracking that shows how earned sponsorship attention moves your marketing funnel and shapes how fans perceive your brand.

Available on any tier.

Built by sponsorship marketers for sponsorship marketers.

Trailmark was born inside Gray Wolf, the sponsorship attention agency, as the measurement system behind active big four professional sports partnerships for enterprise brands.

Gray Wolf was built to create sponsorship programs that earn fan attention, not just buy exposure. Proving that meant measuring it. So we built the solution and benchmark ourselves, bringing PR tradecraft to sponsorship analytics.

Now Trailmark is its own company. Same method. Same people who have to defend the number. Built for the brands, agencies and properties who have to defend theirs.

Attention is the new currency of sponsorship. We keep the ledger.

See your portfolio through Trailmark.

Bring one partnership. We will show you what it earned, what it should have earned, and what next season is likely to return.

Live walkthrough
Your assets, if you want
No deck
We reply within one business day. No newsletter, no drip.